All of us at sometime or another have had beers that have really stood
out, not just because of it's taste, but because of the story of
how you came to be drinking that particular beer. A good friend of mine, Isaya Chapombe once told me “A good beer is a beer
that you don’t realize how good it is until you stand up.”
So i have this thing for Safari Lager, Oh yes..The brand that has refused to die, unlike its cousin "Bingwa" that
just disappear (what happened to "Bingwa" by the way??)... After all
these years, the ups and downs, the ins and outs, face lifts and
surgeries, still this it is the best local beer one can drink. High in
alcohol content , golden rich taste. The sweet malt, and hop aroma...
mmmmh. This just brings the euphoric feeling that you can't possibly get any beautiful vocabulary to describe it.
Okay, TBL started brewing Safari Lager in 1977 during an era when the spirit
of nationhood was at its highest, in the process setting up a strong
sense of loyalty among the beer's drinkers. Over the years Safari Lager
has maintained its resonance with the nation's consumers and to date the
beer is still Tanzania's best selling.
I once found myself in the company of a wise man at local pub who told me Safari is the only beer for him..I asked about the nitty gritty of the label and went on saying..."there's a big
house with a smaller house on the other side of the lake, symbolizing
wealth and prosperity. The large house is for your first wife, the
small house across the lake is for your second wife."
Wednesday, March 27, 2013
The Joys Of Safari Lager
12:39 PM
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Back in
the days, you walk in to an open bar in the streets, find grown men and women, having a laugh, people of different backgrounds, on one
corner there is the DJ, his girlfriend next to him, the rich guy out of
town, who wants the DJ's girl, the middle man, the poor guy from town
who wants everyone to think he is rich, the grown woman who wants the
DJ, the bar maid too is in the picture, all laughing at the table as if
there is no tomorrow....eating nyama choma and enjoying this wonderful
(did i say wonderful) I mean magnificent(not even sure if its the right word) lager.
The current Blackberry generation don't understand the true meaning of this beer. But no one can ever
forget the slogan "Safari Moja, Huanzisha Nyingine" Classic!!!
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