Elle UK editor Lorraine Candy said the July issue will be pegged to this Summer's Olympic games in London, and picked Beckham because he bridges the gap between British sports and British fashion.
"David Beckham is a national hero, so we saw an opportunity to shoot a celebratory cover to support a historical and patriotic year," she said. "He is an icon and Elle is known for featuring icons on its cover. This is a first for us on the newsstand and I believe he is loved by men and women alike. Anyway, who doesn't want to see a picture of one of the world's most handsome men on the front cover of a magazine? It will be a collector's issue."
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